Digital Marketing Manager

At WWT, the charity for wetlands and wildlife, we’re on a mission to restore wetlands and unlock their power to benefit nature, people, and the planet. Join our passionate team and play a pivotal role in increasing awareness and engagement with our exciting new brand. Your expertise in digital marketing will help us connect with audiences and drive meaningful change.

The Role

As Digital Marketing Manager, you’ll develop and deliver a dynamic digital marketing strategy to attract first-time visitors to WWT sites and support membership recruitment and retention, particularly post-visit. Your work will directly support WWT’s mission of raising awareness about the importance of wetlands.

In this role, you will:

• Drive Impactful Campaigns: Develop and manage ‘paid for’ digital marketing campaigns with clear ROI metrics, helping us reach and engage key audiences.
  
  
• Lead with Strategy: Oversee digital marketing activities across WWT sites, ensuring consistent and compelling messaging that drives results.
  
  
• Collaborate Across Teams: Work closely with social media, brand, marketing, supporter engagement, and digital and data teams to align strategies and maximise impact.
  
  
• Evaluate & Optimise: Monitor campaign performance, providing analysis and recommendations for continuous improvement.

We’re looking for a strategic digital marketer with a proven track record of delivering results. The ideal candidate will:

• Develop and Deliver Strategy: Create and implement a bold, results-driven digital marketing strategy to drive first-time visitors to WWT wetland sites.

• Collaborate with Stakeholders: Advise on and work with relevant third parties to deliver the digital marketing aspects of visitor, profile, and engagement campaigns. You’ll work closely with the FMC and Operations Senior Leadership Teams to achieve campaign objectives.
  
  
• Drive E-Commerce Growth: Play a key role in developing WWT’s e-commerce strategy, ensuring marketing delivery aligns with WWT’s trading priorities while balancing other financial asks across the supporter journey.
  
  
• Lead Email Marketing: Oversee and develop WWT’s email marketing plan to serve new and existing supporters. You’ll ensure emails build engagement from data capture through to conversion and retention, maximising supporter relationships.
  
  
• Leverage Data & Insights: Lead on identifying trends in digital marketing, contextualising them for WWT to improve performance against objectives. This will include:

With excellent organisational skills, a strategic mindset, and strong technical expertise, you’ll thrive in managing multi-faceted digital campaigns and finding innovative ways to deliver exceptional results.