Marketing Officer

We are looking for a dynamic and creative Marketing Officer to play a key role in driving visitor growth at Slimbridge Wetland Centre, one of the most unique and inspiring wildlife destinations in the UK.

In this exciting role, you’ll lead on the delivery of both year-round and event-specific marketing campaigns, working across a range of channels to attract, engage, and inspire new and returning audiences. You'll be part of a passionate team dedicated to conservation, education, and unforgettable visitor experiences.

Key responsibilities:

• Drive footfall and awareness through targeted marketing and communications campaigns.

• Deliver high-impact PR strategies to raise the profile of Slimbridge Wetland Centre locally and nationally.

• Create engaging, high-quality content for digital and print platforms, aligning with WWT brand guidelines.

• Collaborate with internal teams—including learning, visitor experience, and fundraising—to support cross-organisational goals.

• Evaluate campaign performance and visitor insights to continually improve marketing effectiveness.

• Qualified to a degree level and have proven experience in marketing, communications or PR—ideally in a visitor attraction, tourism, or conservation setting.

• Possess strong copywriting, storytelling, and content creation skills.

• A strategic thinker with a hands-on approach and a creative eye.

• Confident working across multiple channels including social media, email marketing, and traditional media.

• Passionate about visitor marketing and connecting people with the natural world.