We are looking for a highly motivated and creative Marketing & Communications Manager who can work well in a team and deliver on our visitor marketing strategy.
This role has responsibility to implement the National Visitor Marketing (NVM) and communications strategy for WWT Slimbridge Wetland Centre, ensuring alignment with the WWT visitor proposition and brand.
This includes:
- Leading visitor recruitment marketing initiatives.
- Developing and delivering a communications plan to engage existing visitors, including individuals and groups, to enhance retention.
- Create and deliver an advertising strategy (broadcast, OOH, print and digital) and work with media partners and other key stakeholders to both deliver and track to ensure ROI and ROAS.
- Creating and delivering a PR and content strategy with tailored KPIs to support broader communication objectives.
- Creating and delivering a digital content strategy with tailored KPIs to support broader communication objectives.
- Create and deliver an email marketing strategy with tailored KPIs to support WWT Slimbridge communication objectives
- Working with the Marketing Executive, create and deliver a social media strategy to provide growth in WWT Slimbridge’s reach and engagement
The primary goal is to strengthen brand awareness and grow the visitor base within the centre’s regional catchment area. Working closely with the NVM Manager, this role is responsible for developing a targeted marketing and communications plan for the centre to achieve agreed visitor growth and retention targets.
This is a permanent position, working 37.5 hours per week, 5 days out of 7, including some weekends and bank holidays. Hybrid working is possible with this role with a minimum of 3 days a week on site at Slimbridge.